Sep 23 2010

Girl Effect: What if a Girl Could Change the World? What if a Video Can?

What if you knew that the answer to the world’s problems was as big and as small as a 12-year-old girl? How would you convey that fact? How would you promote it, nudge it into public consciousness? How would you push us to see it, really see it, rather than glaze past it, like the [...]


Aug 10 2010

Obama, the GOP and the Knobe Effect: Why Negative Messages Win Votes

American politics has an August tradition: Incumbents and challengers fan through the nation claiming credit for the good they’ve done, blaming the other side for all manner of horribles — and then blaming each other for the “blame game.” Guess which strategy generally catches the most traction with voters? Trying to cash an electoral check [...]